I’m currently the Senior Manager of Social Media and Content Development at Lime.

Where

My home office in Los Angeles

Since

July 2020

―

They say working for a startup is like detonating a ticking time bomb with a Swiss Army Knife—and that Swiss Army Knife is you. At Lime, I have led projects for social media, email, in-app, and website. Here are a few of my favorites.

Screen Shot 2022-09-13 at 4.21.50 PM.png

Screen Shot 2022-09-13 at 4.22.16 PM.png

Screen Shot 2022-09-13 at 4.23.22 PM.png

Screen Shot 2022-09-13 at 4.23.40 PM.png

Screen Shot 2022-09-13 at 4.22.57 PM.png

Screen Shot 2022-09-13 at 4.23.53 PM.png

Screen Shot 2022-09-13 at 4.22.36 PM.png

Screen Shot 2022-09-13 at 4.45.23 PM.png

Brand Campaign

To celebrate Earth Day, Lime launched a global campaign to inspire people to #BreakUpWithCars. I concepted the campaign, wrote copy, strategized social, and led teams cross-functionally to bring this campaign to life on social media, website, email, in-app, and OOH billboards in London and San Francisco.

Video

To wrap up 2021, I led production to create a series of six videos highlighting Lime’s strengths and differences. Being the liaison between the video crew and Lime, I provided creative direction and orchestrated logistics in San Francisco, Washington DC, Paris, Berlin, and Melbourne.

Screen Shot 2021-12-29 at 3.30.14 PM.png

Screen Shot 2021-12-01 at 6.03.28 PM.png

Screen Shot 2021-12-01 at 6.03.20 PM.png

Screen Shot 2021-12-01 at 6.03.14 PM.png

Screen Shot 2021-12-01 at 6.03.06 PM.png

Photoshoots

We needed to refresh our social media and email content with lifestyle photos that resonate with our riders. We produced photoshoots in Los Angeles, New York, Paris, Melbourne, and Seoul that resulted in photos that felt aspirational and relatable. By building close relationships with photographers and Lime operations teams around the world, we saved Lime $115,000 in production costs.

Janica de Guzman _ Lime Content Bronx 3.jpg

Janica de Guzman _ Lime Content Bronx2.jpg

Janica de Guzman _ Lime Content Bronx.jpg

Community Event

To announce the launch of scooters in the Bronx, we saw value in creating content with the community versus at the community.

We partnered with Bronx Narratives, hosted a scooter safety training session, guided residents in a community ride, and shared a few beers at a local brewery. Sharing this content resulted in 361% lift in engagement. I led this project as event producer, partnerships manager, content developer, and project manager to create content for social media, email, and our blog.

Social Media

Managing Lime’s Instagram, Facebook, TikTok, Twitter, LinkedIn, and YouTube for a global brand is no easy feat but I do it with the help of Lime’s talented designers. I built Lime’s social media strategy to be focused on engaging, informing, and inspiring the Lime community by highlighting the people and cities we serve, showcasing our hardware, and discussing topics that matter most to us like rider safety. This shift in strategy has increased engagement by 54%.

Email

As a new startup, Lime didn’t have a history of sending monthly newsletters to its list of millions of subscribers. It was a missed opportunity to surprise, delight, and inform our audiences. Together with the Brand and Rider Growth teams, we’ve set up a monthly cadence of newsletters which I wrote copy and helped lead the content.

See LA Downtowner